This world is an often vicious and tribal place, yet a dose of fun and lets-not-take-life-too-seriously-ness has been injected by the Roma digital team and, in particular, by their English Twitter account. All The Latest News About AS Roma - HTTP://FCASROMA.BLOGSPOT.COM It’s been the best show on football Twitter. The club becomes the first European club to create an official social media profile specifically for Nigerians. In launching the @ ASRomaPidgin account, Roma have become the first major European football club to create an official social media profile specifically to communicate directly with followers in Nigeria. Everyone who saw it knew exactly the type of video we were making fun of. Designers: @ben_c_18 ️ @FootyGraphic” Article by Dom Bannister. Welcome to AS Roma admin, the Lionel Messi of football Twitter. © 2018 SOCCER S.A.S. Visiting the official website of the Holy See one can browse: the Magisterium of the Supreme Pontiffs (from Pope Leo XIII to Pope Francis); the fundamental texts of Catholicism in various languages (the Sacred Bible, the Catechism of the Catholic Church, the documents of the Second Vatican Council and the Code of Canon Law); the documents of Dicasteries, Bodies and Institutions of the Roman Curia While the change in approach can be traced back to 2017, it really all began with the 2015 acquisition of Liverpool’s head of international digital development, Paul Rogers. With chess-playing goats, singing lions, Tupac references, climate change warnings and banter with IKEA, AS Roma admin has certainly not been boring these past few years, and they’ve achieved so much good along the way. Roma’s popularity amongst Nigerian football fans has been growing ever since the club featured Lagos radio personality Mark Otabor’s epic commentary of Roma’s comeback against Barcelona on the club’s English Twitter account and then ‘adopted’ Nigeria’s Super Eagles at the World Cup. Just as we adopted the Super Eagles, fans in Nigeria started to adopt Roma as their Italian team.”, This support for the African nation certainly wasn’t a gimmick. DI BRAND MANAGEMENT S.R.L. How does it actually affect wins and losses on the pitch? “Our partners love what we do on social media and, for some of them, our digital strategy and capabilities were certainly a big factor in them choosing to work with Roma,” Rogers revealed. This article was originally featured in the Roma issue of These Football Times’ club magazine series, which you can order online. The following summer, the club shot the video reveal completely dead with the signing of Iván Marcano, killing their creation by posting 60 seconds of a black screen with nothing more than some hip-hop music playing in the background and a caption detailing the details of the transfer. Italian giant, AS Roma launches Pidgin English Twitter account to connect with fans in... REPUBLICAN Nigeria-March 21, 2019 0. Italian Club AS Roma has launched a new official pidgin-english twitter account for fans in Nigeria and other african country. The new account – which is being run out of Lagos and can be followed at @ASRomaPidgin - was set up after fans in Nigeria contacted the club to request an account to cater specifically for Naija Twitter. Click here to visit the club’s new Pidgin English Twitter account. It was the Cengiz video, though, that was the gamechanger for the mentality of the whole account. For example, when it came to negotiating a potential shirt sponsorship deal with Qatar Airways, the digital team was in the room from the very first meetings. It’s not really about the number of followers, though, for Roma. They have run a number of campaigns that benefit third parties, most recently sharing images of missing children alongside straightforward player announcement videos during the summer transfer window. Welcome to AS Roma admin, the Lionel Messi of football Twitter. “It’s funny, but we’re more likely to get in trouble for putting out bland and boring content than we are for taking risks,” Rogers said when asked if there have been any issues with the higher-ups at the institution. Those messages were really well received by many Nigerian fans and then when they beat Iceland people remembered our tweets.”. AS Roma English on Twitter “ #WallpaperWednesday 2️⃣ amazing #ASRoma designs for your mobile! From the self-depreciation over the failure of the club to finalise the deal for Malcom when his transfer had already been announced  – and indeed their follow-up wishing him good luck in Russia after a failed season in Barcelona led to a move to Zenit – and the mocking of the incessant spurting out of photoshopped images of new transfers, to the sharing of the pure joy of pulling off a Champions League comeback against Barcelona, the rollercoaster ride of being a Roma fan has never been more truthfully and entertainingly documented. If the overall goal is to promote the Roma brand, then that doesn’t necessarily need to always come from the account with the blue tick. They even went to Reddit to find out what the supporters really wanted. As much as the thousands of notifications sapped the battery life of the account’s admin, who hadn’t even been told this was going to happen, it was a huge success for both clubs and led Roma to create their Team of the Day series. from the main spanish sport daily in AS English. It was nicely filmed and the feedback from both fans and the media was great.”. There is evidence, though, that there can be commercial benefits to an engaged follower base. “We thought this was a perfect way to use our platform and our Twitter ‘fame’ to help another club.” Clubs from Argentina to Zimbabwe and Australia to Zambia have been profiled since. They’d helped start the slick player reveal craze, but they weren’t going to carry on with it. This website uses cookies. Italian professional football club, Associazione Sportiva Roma, commonly referred to as AS Roma, has launched Nigerian pidgin English Twitter account purposely to serve its Nigerian fans. “At AS Roma, we don’t like to follow what others do in terms of content, so for our next announcement we wanted to do something completely different,” Rogers says of that Cengiz video. They were also seeing their follower numbers skyrocket, growing from five million to 15 million social media followers over the past three years. The last thing in the world we want to be is boring.”. AS Roma Get to Know Jordan Siebatcheu and Bryan Reynolds During training camp this week, two players will be taking their first steps onto the pitch with the USMNT. This was achieved by a rebuilding of the website and apps and an increase in quality and quantity of content on the English platforms. Their tongue-in-cheek tweets have changed the landscape of football Twitter, so much so that several others – clubs from Germany to the US – have tried to embrace a similar style. While there may not have been any immediate payoffs to that self- less assistance, the relationship the club now has with Nigerian football fans is something powerful and could make a difference one day way down the line. They have also embraced a national team, doing so with Nigeria in the build-up to and during the 2018 World Cup. “If there are commercial benefits to the approach further down the line then great, but it can never be the reason for doing what we do,” Rogers stressed. For the Englishman, his main goal was to remove the language barrier that prevented international fans from keeping up to date with Roma. Mohamed Salah and Alisson Becker may have brought a European crown to Anfield after going the other way, but Rogers has made Roma the European champions of social media after his own transfer. After that day, we officially adopted the Super Eagles as our national team and went all-in on supporting them. It started during Non-League Day in the United Kingdom, when clubs outside the professional leagues are commonly highlighted and supported during an international break weekend. That tweet and the subsequent interaction was so important for the minnows that it led to them gaining thousands of new followers, overtaking some clubs in the actual Scottish Professional Football League. It’s all about innovation and staying ahead of the curve. The launch of this new account means that we can now directly engage with these fans on a daily basis in a style that suits them.”The launch of the new Pidgin English accounts means AS Roma now communicates in 13 different languages on social media – with official accounts also in Italian, English, Arabic, Indonesian, Spanish, French, Portuguese, Bosnian, Turkish, Dutch, Farsi and Chinese. Keen to move away from the other mundane tweets of that transfer window, the digital team decided to create a bad parody of the kind of fan-created goals and skills videos that appear on YouTube when a player is linked with another club. The effects were profound, with a number of children found safe and returned to their loved ones. To stand still is to move backwards and Roma never want to be caught offside. The AS Roma Twitter League can be visited in this link: AS Roma Twitter League. Commentary clips of Kostas Manolas’ winner hit eardrums around the world in the aftermath of that game and one of the most incredible pieces of audio came from a Nigerian radio presenter named Mark Otabor, so Roma shared a video of him doing his thing and spitting his passion into his microphone. It is a best combination. Some would call it straight up copying, yet nobody does it as well as Roma, who continue to lead the way in most metrics imaginable and in genuine humour. AS Roma announced the launch of a new official Pidgin English Twitter account in a bid to connect with fans in Nigeria and neighbouring countries in Africa. Post was not sent - check your email addresses! “You’re the best in the world.” “You’re my hero.” “I love you.” “Marry me please.” “I wanna have your babies.” These are all quite common lines to be fired from football fans in the direction of their sporting heroes, but each of these phrases has also been directed at someone else at AS Roma. Notizie, interviste esclusive, foto e tanto altro: tutto quello che c'è da sapere sul mondo dei giallorossi Over the past 12 months, Twitter has embarked on a strategy to enrich its platform with new and exclusive content and the deal with Roma is a first in Italian football for the social network. The ball was all of a sudden in other clubs’ court and they responded by trying to create their own clever announcement videos. “The tweet started to go viral, with fans in Nigeria loving the fact that Roma was taking such an interest in one of their own,” Rogers remembered. It is the first official Account that targets a strictly African audience with the club stating in a March 20 statement that “it will help serve the audience on a daily basis in a style that suits them.” AS Roma is delighted to announce the launch today of a new official Pidgin English Twitter account for fans in Nigeria and neighbouring countries in Africa. Top 5 tweets of AS Roma - the kings of football twitter Advertisement Football clubs all generally post the same stuff like injury news, schedule changes or transfer announcements. 11.08.2016 - “#StadioDellaRoma update: AEG Facilities begin stadium operational activities https://t.co/8eDl5uYjym” The club said in a statement that the new account which is being run out of Lagos, was set up after fans in Nigeria contacted the club to […] Roma decided to back a junior Scottish team named Saint Anthony’s, who had a social media approach that the Italian club appreciated. And the airline now graces the famous red shirt. Cengiz Ünder was only 20 at the time he joined the Serie A side from Başakşehir, but he went viral after his announcement video was dropped. In fact, the stranger our transfer announcements became in 2017, the more our ownership enjoyed it.”. They’d even announced the signing through a fake burner account, completely stepping away from the slick and increasingly humourless Hollywood-esque video reveal culture. ALL OTHER TRADEMARKS MAY BE THE PROPERTY OF THEIR RESPECTIVE HOLDERS. The AS Roma Twitter League combine statistics, rankings, pictures, tweets and the ideal team roster in the same space. All Roma players banned from taking photos with Drake until the end of the season — AS Roma English (@ASRomaEN) April 15, 2019 The BBC is not responsible for the content of external sites. There’s a certain altruism to what Roma’s digital team do as well. AS Roma is delighted to announce the launch today of a new official Pidgin English Twitter account for fans in Nigeria and neighbouring countries in Africa.In launching the @ASRomaPidgin account, Roma have become the first major European football club to create an official social media profile specifically to communicate directly with followers in Nigeria. The idea is to keep evolving and never stand still. The official website of professional Italian football club AS Roma. Another initiative is the Team of the Day, through which the official Roma account showcases a smaller club from somewhere in the huge world of football that they like and that a large share of their followers then flock to. If later down the line, those fans feel compelled to come to a match, engage with a sponsor, share their data or buy something from the club, that’s a bonus.”. It’s about engagement and this is the metric the eight-person digital editorial team that is based in Rome and Boston care about the most. Posting his social media account across various platforms, Rogers supplemented the official AS Roma tweet with the following line: “Imagine everyone who knows you finding out you use Instagram to send racist messages to footballers.” It’s an approach Serie A can learn from in Italy. “It was nice to do something positive for another club that doesn’t get the same attention as Roma,” Rogers said. Tag: AS Roma launches Pidgin English Twitter account. By continuing to use this website you are giving consent to cookies being used. The clockwork of La Máquina, the team that reinvented Argentine football, The making of Romário: five electric years at PSV. We’re not trying to use social media for corporate communications, as we have a website for that. Other club owners and directors may tell their digital teams to follow the Roma methodology, but that’s folly as the winning formula is updated daily like the crucial security code in an Ocean’s Eleven movie. “We knew that if we injected some humour into our video announcements then they’d entertain our followers and, after that video, we really started to push the boat out and have some fun,” Rogers recalled. Roma’s English Twitter account, which generated 93m Twitter impressions and 7.8m video views in April, also finished No.1 out of all Europe football clubs based on Unique Engaged Audience, with an engagement percentage over four times bigger than the second-placed club. Welcome to AS Roma’s official online store, where you will find the world's largest assortment of AS Roma merchandise.Whether you're looking for the Official AS Roma Match Kits, the latest Nike training and leisurewear collection, or any number of official AS Roma products, this is … It’s one small tweet for Roma, but one giant leap forward into the Twittersphere for the teams being put in the shop window of one of Europe’s largest clubs. “We’re definitely fortunate that we work for an owner and president in James Pallotta who doesn’t just encourage entertaining content but actually demands it. They’re always evolving and looking for new ways to turn heads and to move thumbs. That was recently followed by highlighting one individual’s racist comments that landed in the Instagram inbox of defender Juan Jesus. C 18 As Roma … Home Tags AS Roma launches Pidgin English Twitter account. “We were actually deadly serious in our support for Nigeria,” Rogers, who recently visited Nigeria, said. This collaboration stemmed from the side’s comeback against Barcelona during the 2017/18 Champions League, when i Giallorossi overturned a 4-1 first-leg deficit by winning 3-0 at home in the return fixture to progress on away goals. A.S. Roma was founded in the spring of 1927 when Italo Foschi initiated the merger of three older Italian Football Championship clubs from the city of Rome: Roman FC, SS Alba-Audace and Fortitudo-Pro Roma SGS. “The club’s president Jim Pallotta watched Mark Otabor’s commentary after the Barcelona game and then personally wrote to Mark to thank him and from that moment we’ve enjoyed a really fun relationship with our followers in Nigeria, who seem to enjoy our English Twitter account’s sense of humour.